An outdoor 7' x 8' sign I designed for 2 Fifteen clothing store, which was one of my first takes in commission work. My design captured the store owner's roots, as he hailed from Philadelphia. Use of 2 Fifteen metaphors can be seen throughout this piece, within the clock, woman's fitted cap, as well as the watch on the man. It was intended as the shops name is a metaphor in itself, regarding the area code of Philadelphia (215)! I had two friends model a pose in order to capture the essence of hanging out in the urban setting. Most importantly, this design captured the sense of style the owner wanted to promote to the community. With a big city fashion sense for a small town community, 2 Fifteen is the place to check out in La Crosse, WI!
The following link provides a profile of the company:
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